Altos Tequila is an award winning tequila, made from 100% blue agave grown in the highlands of Jalisco in Mexico, and was officially launched in the Australian market in 2022. Despite tequila being a well known ingredient in margaritas, tequila brand recognition is not quite as strong.
Altos wanted to use World Margarita Day to boost brand recognition and awareness while also driving trials and data capture. Jennifer Wilmott, Senior Digital and Trade Advocacy Manager at Pernod Ricard Australia, led the project which was based on previous iterations of drink redemption campaigns. Having now partnered with RBU on several drink redemption campaigns, Jennifer says the team was “absolutely blown away” with the results.
“Internally, we’re saying ‘that based on the success of the campaign there's a huge appetite to do this again”